Bar-S.
Agreeing can cost less.
In partnership with Alyssa Bruno and Grace Mintel.
The Objective
Position Bar-S as the must have American product during the grilling season.
The Problem
Some people believe that Bar-S has a low price because it’s low quality even though Bar-S is affordable because everyone buys it.
The Insight
In a world where so much feels divided, finding something everyone can agree is almost priceless.
The Solution
Show that, in a country full of different opinions and disagreements, agreeing doesn’t need to be costly.
Ads on news sites catch consumers at the source of their conflicts.
Video ads on Netflix and Amazon Prime extend reach and turn Bar-S into the interruptor, overcoming conflict.
Bar-S appears next to pop culture, where more conflict arises.
Retail placements remind consumers shopping for dinner that life is full of things that can divide us.
While Hot (Dog) Takes on Instagram make light of how Bar-S unites people through small arguments,
An article on The Onion will make light of how Bar-S unites people through big arguments too.
