Agreeing can cost less.
The Objective
Position Bar-S as the must have American product during the grilling season.
The Problem
Some people believe that Bar-S has a low price because it’s low quality even though Bar-S is affordable because everyone buys it.
The Insight
In a world where so much feels divided, finding something everyone can agree is almost priceless.
The Solution
Show that, in a country full of different opinions and disagreements, agreeing doesn’t need to be costly.
