The Relief of Spending a Few Dollars.

Dollar Tree.

The Objective

Get college graduates / older Gen Z who are balancing scheduling and budgeting to go to Dollar Tree for their holiday shopping by showing them that Dollar Tree understands their struggles.

The Problem

Gen-Zers have a lot on their plates, and a lot more is added once the holidays get going. In fact, with smaller stressors falling between bigger stressors, it can feel like there’s no room for relief over the holidays.

The Insight

When it feels like there’s no room for relief, a little relief goes a long way.

Have Dollar Tree provide relief from holiday stressors, showing how spending a few dollars at Dollar Tree turns the holidays from a source of impending doom to something doable.

The Solution

OOH installations are located to provide relief where it’s needed most.

How-to videos on Instagram and TikTok reinforce that Dollar Tree is there to ease tension.

Dollar Tree’s website adds an “easy shop” service. Customers can upload their shopping lists for near-instant relief.