The Relief of Spending a Few Dollars
The Objective
Get college graduates / younger adults / older Gen Z who are balancing scheduling and budgeting to go to Dollar Tree for their holiday shopping by showing them that Dollar Tree understands their struggles.
The Problem
Get college graduates / younger adults / older Gen Z who are balancing scheduling and budgeting to go to Dollar Tree for their holiday shopping by showing them that Dollar Tree understands their struggles.
The Insight
When it feels like there’s no room for relief, a little relief goes a long way.
The Solution
Have Dollar Tree provide relief from holiday stressors, showing how spending a few dollars at Dollar Tree turns the holidays from a source of impending doom to something doable.