Do something real.
Learn something new.

Las Vegas isn’t inauthentic. In fact, it’s the place for Gen Z to create authentic connections. Each experience in Vegas is a chance for Gen Z to discover a new side to their friends, a side that can’t be seen online.

OOH placements in transit stations catch Gen Zers before they get on their phones to wait for transportation.

Social media is the source of loneliness that the campaign combats.

QR codes on OOH and social media ads redirect Gen Zers to the test.

Las Vegas partners with Dr. Meghan M. Grace on an episode of her podcast, #GenZ, and with Emma Chamberlin.