Lollapalooza.
Feel it forever.
In partnership with Alyssa Bruno and Grace Mintel.
The Objective
Get festival goers and music lovers who want their experience to have a lifelong impact to re-evaluate their music festival of choice.
The Problem
Coachella attendees are more focused on Instagrammable moments than music.
The Insight
Connecting with someone’s favorite song means conneting with them.
The Solution
Show that Lollapalooza creates forever connections through music.
OOH and social media show the forever connections that Lollapalooza creates through music.
Audio ads will capture when these forever moments begin.
Audience members are invited to engage on social media…
…and to make their own forever connections in person.
Participants enter one the booth and select a song from Spotify for their neighbor to hear. If participants like each other’s songs, they hit their button, creating a custom Spotify blend of their songs and letting them see each other, showing how music can kickstart forever connections.